Writing for Robots (SEO) or Human Beings?

SEO is developed based on what human beings search for. SEO isn't just a hack.

If human beings search for "Why is a raven like a writing desk?" and your article is for interdisciplinary ornithology-office furniture experts, you still need to serve up a good basic definition at the beginning of your article.

You have to write a solid, basic definition in your blog post because your definition snippet might come out on top in the search.

A human being with a book open on their lap can page through a few chapters.

A human being on the internet clicks like mad until they an answer served up on a soup cracker.

If you want your content marketing to feature in search, it has to keep in mind the basic human inquiries, the common questions, driving SEO selection.

So, it isn't just writing for the robots, it's writing for how humans use the robots.