Case Study Portfolio
Case studies show how your product or service solves the problems of potential clients – who may not, themselves, be experts in what you do.
When I was in Chinese media, I conducted interviews with representatives from many different industries to share their stories with general audiences:
international companies at the Shanghai International Import Expo 2019 and 2020
international companies working in China during the beginning of the COVID-19 lockdowns
rural development in China, including how livestreaming and e-commerce make sustained development possible
What I love about case studies
I love the power of story in case studies, transforming anecdotes and data into usable material:
A case study makes a potential customer say, “Yeah! That could be me too!” They identify with the story.
A case study brings forward material for your content writers. They can back up your blog posts and social media content with hard facts – connected to a story.
Case studies provide your executives with fresh material to back up the larger story they tell to customers and investors. What do thought leaders have? Darn good stories.
The Portfolio
Shanghai International Import Expo
In this story, I was covering the water filter producer Multipure at the China International Import Expo in Shanghai, November 2020.
This story about a water purification company actually led one of my colleagues and the editor in chief to buy purification systems from this company. (The company gave us a discount, too!)
Drink It Up: Drinking Water Filtration Technology on Display at CIIE
Archived link: https://archive.is/ilCruOriginal link for reference: http://china-pictorial.com.cn/drink-it-up-drinking-water-filtration-technology-on-display-at-ciie
Covering the company CDS Global Cloud at the China International Import Expo in Shanghai, November 2020. Companies in China have to deal with the “Great Firewall” and this company helps them through the legal and technical issues.
Accelerated Networking at CIIE
Archived link: https://archive.ph/5fD5HOriginal link for reference: http://china-pictorial.com.cn/accelerated-networking-at-ciie
Covering a number of companies at the China International Import Expo in Shanghai, November 2019. Boeing, Honeywell, Imperial Porcelain Manufactory, and Colombian chocolate company Gironés.
How the Expo helped international companies and Chinese intermediaries meet each other and get business moving.
CIIE: Open Door to the Chinese Market Archived link: https://archive.is/aKgih
Original link for reference: http://china-pictorial.com.cn/ciie-open-door-to-the-chinese-market
COVID-19 response
How Beckett Asia Pacific, Boeing Tianjin Composites, Honeywell, and Nestle responded to the pandemic, stayed open for business, and addressed the needs of their workers during the beginning of 2020.
Going Back to Work
Archived link: https://archive.is/U6k7SOriginal link for reference: http://china-pictorial.com.cn/going-back-to-work
Rural Development
Covering development in rural Hubei Province, January 2020. How livestreaming and e-commerce help families come back together and stay closer to home.
Step-by-Step Development in Badong County
Archived link: https://archive.is/J4gSeOriginal link for reference: http://china-pictorial.com.cn/step-by-step-development-in-badong-county
Covering development of Yuncheng County, Shanxi Province, October 2020. How implementation of smarter agricultural technology and opening of new markets sustains life in the countryside.
Agriculture Helping Develop Culture
Archived link: https://archive.is/ZgZaEOriginal link for reference: http://china-pictorial.com.cn/agriculture-helping-develop-culture
