Copywriting for Startups, Small Business, Non-Profits
What is copywriting?
Copywriting is the process that takes your core stuff—values you believe in, value you offer, and all the things that set you apart—and processes that into the “short and sweet, why I should care” version for the people you want to reach.
You have a website. You send e-mails to your customer base. You want to bring value to the people you work with.
All that is copy, the text you use to move potential customers to being actual customers.
What you need to get done
You need to lay out the value you offer. You need to get to the point. Maybe you wrote the text on your website between other things you did, setting up your business or organization.
You’ve read books, watched videos, studied hacks to promote your business. You have a good idea of the big picture. You probably even did your website yourself.
But you don’t know if it’s working. You hope people read the text on your site and move on to the next step: buy, donate—at least ask for more information!
Is this your blind spot?
But the fiddly details of promotional efforts aren’t what you get up to do every day.
It isn’t what sets you apart personally or as a business.
And if you don’t get it right, you might miss the 12% of business that could take you to the next level.
So.
How does it help, bringing on a copywriter?
Want more information about what Nathan can do for you? Want to get a quote? Click “e-mail Nathan!”
What a Copywriter Can Do for You
What they do
Copywriters take all the business data you have and the marketing data about who you’re trying to reach and put it in “hey you” terms for the people you want to reach.
You don’t have to get to your point. They get to your point. You talk to them in words easy for you—no need to say it ten times to get it right, just say it.
They put that into words easy for your potential customers to hear. No one convinces thirsty people to listen to a stream.
Copywriters and SEO
You also need to think about SEO (search engine optimization). Yes, humans are looking for you, but humans use search engines to look for you.
Today, a good online copywriter will also research the keywords that searchers in your target market are using to look for you.
Good copy for your website will combine what humans are looking for and what search engines need to lead them to you.
You can go a lot further with SEO, but that’s getting into content marketing. (We can talk about that if you want, but it’s different enough to be a different conversation.)
Want to discuss a project you’d like to start? Click “e-mail Nathan!”